Branding Coach | Freelance Brand Development For Start-Ups and SMEs

"Each and every element of a brand tells a story and creates a perception in the customer’s mind."
Andrew Young
The Marketing Coach

We specialise in creating corporate identities that speak to the heart of what a business is all about.

"Andrew understood what we were looking for from the outset and created a striking visual identity that distinguishes our business from the competition."
Gert Cloete
Cloete Chiropractic

Raise the bar
with your brand

Propel your organisation ahead of the competition with a knock-out brand.

services

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Brand Strategy

Branding is so much more than just having a beautiful logo. It includes everything from your name to the tone of voice set and marketing positioning to pricing. These components determine exactly how potential customers see you and influence whether they engage with your brand or not. We will help you to determine exactly where your organisation has to be positioned in the market and how all of the supporting elements can be used to give you the competitive edge out there.

What this means for my organisation:

Clarifies where your organisation fits in the marketplace
Gives defined boundaries that form the basis for making strategic decisions
Makes it easier for staff to become brand ambassadors

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Brand Identity Design

Just starting out and need to put a face to your organisation? We specialise in designing brand identities that speak to the heart of what an organisation is all about. Our packages include a comprehensive brand manual, so you never have to worry about what shade of red to use or how your logo needs to be positioned on a water bottle.

What this means for my organisation:

Strengthens your organisation’s position when entering the marketplace
Ensures you present a consistent image across all digital and traditional platforms

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Rebranding

Is your brand still screaming 1999 or has it lost its spark? Let us give it a new lease of life to stay ahead of the pack, or to launch into a completely different territory. Our packages include a full diagnostic review to check how your current brand is performing and where changes might be necessary.

What this means for my organisation:

Diagnostic review helps to identify where change may need to happen
Prevents your organisation from losing ground to competitors
Helps to re-align your brand with your long-term strategy
Can present opportunities for entering uncontested market spaces

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"Each and every element of a brand tells a story and creates a perception in the customer’s mind."
Andrew Young
The Branding Coach

meet
the
coach

I’m here to help organisations of all shapes and sizes to bring brands to life in a way that builds long-term customer loyalty. Branding isn’t just a case of simply cherry-picking a name and then creating a logo that looks nice. Each and every element, from the imagery used right down to the way staff answer the telephone, tells a story and creates a perception in the customer’s mind of what your organisation actually stands for.

Whether I’m starting from scratch or taking your existing brand into a new era, I always immerse myself in the organisation first to really get a sense of what makes it tick. From there, the creative process can truly begin.

Experience:

More than 5 years international experience in brand development and brand management
Worked across both the for-profit and non-profit sectors
Skilled in Adobe Creative Suite (Illustrator, InDesign, Photoshop)

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We specialise in creating corporate identities that speak to the heart of what a business is all about.

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let’s get rocking and rolling

Cloete Chiropractic

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Eden Sky Productions

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Life Community Services

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Plat.form

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SUR+

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Wild About Wilderness

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The Branding
Coach